Last Updated: August 11, 2025

Bernard Chandran Store operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bernard Chandran Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified information. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect:

Sources of Personal Information

We may collect personal information from:

How We Use Your Personal Information

Depending on your interactions with us, we may use your personal information for:

Providing, tailoring, and improving the Services:

Processing payments, fulfilling orders, arranging shipping, managing accounts, facilitating returns/exchanges, remembering preferences, recommending products, and enhancing your shopping experience.

Marketing and advertising:

Sending promotional emails, SMS, or postal mail; showing online ads (including targeted ads) based on your activity and purchase history.

Security and fraud prevention:

Authenticating accounts, detecting and investigating fraud, ensuring secure transactions, and maintaining public safety.

Communications:

Providing customer service, responding to inquiries, and maintaining business relationships.

Legal purposes:

Complying with applicable laws, responding to legal processes, and enforcing terms or policies.

Cookies and Similar Technologies

We use cookies and similar tracking tools to remember your preferences, improve site performance, and deliver relevant advertising. You may manage your cookie preferences via your browser settings or through our Cookie Management Tool [link].

How We Disclose Personal Information

We may share your personal information:

Our business and marketing partners will handle your information in accordance with their own privacy notices.

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information about your use of the Services to provide and improve them. Shopify may combine this data with activity from other merchants to offer enhanced features.

In these cases, Shopify acts as the data controller for certain processing activities. To learn how Shopify handles your data, including your rights, visit the Shopify Consumer Privacy Policy.

Third-Party Links

Our Services may link to third-party sites. We are not responsible for their privacy or security practices. You should review their policies before providing information.

Children’s Data

Our Services are not intended for individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect their personal information. Parents or guardians may contact us to request deletion.

Security and Retention of Your Information

We use safeguards such as encryption, secure servers, and access controls to protect your information. However, no system is completely secure.

We retain your data only as long as necessary for account management, legal compliance, dispute resolution, and policy enforcement. Retention periods vary depending on the type of information and applicable laws.

Your Rights and Choices

Depending on your location, you may have the right to:

To exercise your rights, email bc@bernardchandran.com or use our Privacy Portal [link]. We may require identity verification.

Global Privacy Control: If enabled in your browser, we will treat it as an opt-out request where legally required.

Complain

If you have concerns about our handling of your personal information, contact us directly. Depending on your location, you may have the right to escalate complaints to your local data protection authority.

International Transfers

Your personal information may be transferred to and processed in countries outside your residence, including the United States and Canada. We use recognized legal mechanisms such as the European Commission’s Standard Contractual Clauses when required.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. Significant changes will be communicated where required by law.

Contact

For questions, requests, or complaints, contact us at:

Email: bc@bernardchandran.com
Address: 2-41, Fahrenheit 88, 179 Jalan Bukit Bintang, 55100, Malaysia

For applicable data protection laws, we are the data controller of your personal information.